Love Made Fresh

In the world of fresh dog food, pet parents have been berated with “only fresh” messaging for years, painting dry food as if it were a loveless, unnutritious alternative. But if you’re Blue Buffalo – leaders in natural dry food with superior nutrition – fresh food isn’t a replacement. It’s another loyal companion. With Love Made Fresh, Blue Buffalo is giving dog moms and dads the freedom to mix fresh and dry (or not) if that’s how their dog loves it. And we’d do just about anything for love.

For this launch, we produced assets that spanned TVC, OLV, Social & In-Store

Director & Production Partner: Oren Kaplan, Art Class