Your Obsession’s Obsession

Cat people truly are a special breed. They don’t just love their cats. They obsess over them. We wanted to showcase and celebrate that pure, unabashed obsession cat owners feel for their fur babies, even when they’re equally obsessed with something else. So, that’s exactly what we set out to do.

Cat owners also aren’t quiet or shy when it comes to their love. So we knew our work couldn’t be either. We had to be bold, expressive, and impossible to ignore. It’s what makes the work feel completely ownable for this brand: colorful, joyful, and bursting with love.

Director & Partners: Kristyna Archer & Rodeo & Colegram